About Us

My name is Gregg Morrow. I am the owner of Florida Pool Masters and I am a Certified Pool Operator. After years of hiring and working with several different pool servicing companies receiving inconsistent results, I decided to take matters into my own hands and give the people of Southwest Florida a pool servicing company that is uniquely reliable.

Florida Pool Masters began as a small operation servicing just a few local neighborhood homes and clients. Fast forward to the present day, it is now a locally renowned and premiere business servicing pools all across Southwest Florida, that has been leaving clients beyond satisfied for years.

Our secret is simple. We clean your pool as if it were our own. We have a total focus on quality of service, lightning fast servicing and processing, and the guarantee that we will consistently meet our scheduling. Having lived in Florida for over 11 years I understand that Florida’s climate is one unpredictable beast that causes pool maintenance dilemmas to occur spontaneously. That is why we pride ourselves on our wicked fast emergency servicing response times, as well as holiday servicing to ensure that you are covered 365 days a year.

Here at Florida Pool Masters we pride ourselves on customers new found love for their once rundown pool after we have handled the “dirty work.” We also love it when we have our out-of-state clients tell us that they feel safe knowing that their pool is in the best hands with us while they are gone. I look forward to speaking with you, meeting all your pool needs, and giving you the peace of mind to allow you to enjoy all the leisure benefits of having a pool like you should.


Florida Pool masters have long been renowned as the leading Swimming Pool Servicing Company throughout Southwest Florida leading the charge in the Industries best practices as well as being at the forefront of advancements in reliability, consistency, and dependability.


Have you ever called for a service and the technician shows up with a messy vehicle that has trash falling out of it? Have you ever had an experience where a technician has a bad attitude or is rude to you? Have you ever had a technician that acts like he wants to be somewhere else? We know we have and that is what we are here to change.


Here at Florida Pool Masters, we want you to have a pool experience that you can enjoy without having to deal with all the stress of maintaining it. We promise to treat you with honor and integrity while providing you with an unrivaled standard of excellent service.

Unrivaled Local Experience

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Mission & Vision

Florida Pool Masters, as a company, will continue to place our clients’ needs above all else. As we grow our client list we will maintain our personal assurance to each client. We will continue to build Florida Pool Masters as a locally owned operation placing reliability and consistency at the forefront of our business model.
Our principle objectives are to provide consistent level of exceptional service to customers, close and mutually beneficial partnerships with suppliers, rewarding and satisfying careers for employees, and growth of the company asset base whilst at the same time making a worthwhile contribution to the region and its environment.